In early December, Group Story attended our most successful trade show ever - the Athletic Business Conference in Orlando, FL. We were able to bring the Group Story “story” to athletic directors of schools, community centers, military bases and leagues. But we also found “Group Story Evangelists” among keynote speakers and guests who have some great plans for the technology.

How do you create evangelists for your product? Shared passion. If you are passionate about what you are doing, and are a straight up authentic person, you will run into other people that believe in your idea, and also become passionate. Those people are almost as excited about your product as you are - and their insight and referrals are priceless. Although there is no financial gain for them, they want to see your success because they believe in you, your product and can see it working in their lives.